Chronological Causal Flight Recorder
Live revenue and spend curves matched with team interventions, unlogged actions, and macro steers.
● Team Test● Implicit Action● Macro Steer
Nov 1Nov 8 (EXP-014)Nov 15Nov 18 (Google Core)Nov 25 (Geo Pruned)Nov 30
EXP-014 (Failed)
Google Update (8.9/10)
Excluded [FL, TX] (+28% CPA)
Stripe Net Cash: $228,500Ad Spend: $84,200
Detected Causal Events & Interventions
Nov 25, 2026Confirmed via Slack
Excluded [FL, TX] + Added 6 Negative Keywords
Prune non-commercial consumer search intent to protect Enterprise demo CAC.
+28.9% CPA Efficiency ($58.00 → $41.20)
Nov 18, 2026Macro Pinned
Google Search Core Update Rollout
Algorithm update reshuffled commercial SERPs causing competitive bidding spike.
SERP Volatility: 8.9/10 (Paid CPC +14%)
Nov 08, 2026Archived to Graveyard
EXP-014: Tested "Compliance Fear Hook" on Broad US
Compliance anxiety will outperform customer ROI testimonial on broad cold traffic.
Invalidated (-$4,800 Wasted)