The average CMO lasts 18 months. Agencies change every 6 months. When they leave, their rationale dies. Orby Pro passively logs ad adjustments, strategy transcripts, and macro updates to build an unbreakable institutional memory.
Dashboards show what the numbers were yesterday. None of them record why decisions were made or what failed.
Teams try tracking experiments in Notion or Google Sheets. But manual logging requires 100% human discipline. By week 3, the sheet decays into an empty archive while ad spend continues.
When you hire a new agency, they spend their first 90 days and $50,000+ testing the exact same angles, keywords, and discount promos that blew up in your face 6 months prior.
Marketers rarely type explanations. They shut off keywords, exclude geos, or tweak bids at midnight. The platform must infer strategic intent directly from actions, not wait for forms.
Estimate how much capital your organization wastes annually on undocumented, repetitive marketing mistakes.
Estimated Annual Waste on Redundant Tests:
$67,200
Unlogged Changes:
~233 / yr
Average Amnesia Score:
91.4%
Everything ties together: live ad telemetry, unlogged actions, meeting recordings, and Google core updates.
Connect your Meta Ads, Google Ads, GTM, and Stripe in 1 click. When an ad set budget jumps +45% or keywords are pruned, the bot triggers a 1-click Slack prompt to capture the intent in 5 seconds.
Metrics are computed deterministically via ClickHouse. LLMs are never permitted to guess financial numbers. They reason purely over qualitative context and causal relationships.
Automatically builds two permanent assets: The Graveyard (failed angles, broken discount promos, saturated keywords) and The Moat (validated hooks and pricing models).
Before your team spends $10,000 launching a campaign, the engine scans your historical memory graph and warns you if the exact same offer already failed in your account.
Guaranteed positive ROI within 30 days. Never waste another dollar on a failed test.
12-minute forensic diagnostic for CMOs and founders.
For mid-market brands spending $20k–$250k/mo on acquisition.
Multi-client command center for performance & CRO agencies.